This British Drowning PSA Will Give You Nightmares...I'm Never Swimming Again

SEPTEMBER 13, 2016  —  By Mike Cahill  
Mike Cahill

Mike Cahill

Mike is ViralNova's resident Editor of the Weird. If it makes you say "OMG! That's terrible!!!" then Mike probably wrote it. Despite the subject of his articles Mike is surprisingly well adjusted. When he's not writing, he's making music, performing, and producing podcasts.

In the U.S. alone, at least 3,500 people die each year by drowning.

Water can be unpredictable and sudden shifts in the tide can be the difference between life and death. That's the point that this British drowning PSA tries to get across in 60 terrifying seconds. Although the PSA specifically mentions British and Irish waters, this message is universal.

The footage is chilling.


It's dark and it's spooky, but this ad is certainly effective in getting its point across. I'm honestly a pretty terrible swimmer, and now I have another reason to avoid the water.


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